1. Used in health drinks, energy shots, and natural sports beverages.
2. Added to plant-based yogurts, ice creams, and frozen treats.
3. Incorporated in gummies, jellies, and confections for a vibrant blue color.
4. Used in natural cosmetics like bath bombs, face masks, and soap bars.
5. Blended into protein powders and superfood mixes for visual appeal.
6. Applied in dairy alternatives and vegan cheese for novel coloring.
7. Featured in kids' snacks and cereal products as a fun, safe natural color.

1. Offers a vibrant natural blue alternative to synthetic colors (like Brilliant Blue FCF)
2. Supports clean-label and functional food trends
3. Contains phycocyanin, a potent antioxidant and immune booster
4. Non-toxic, safe for children’s food and nutraceuticals